Sustainable Denim brands in India

The sustainable denim notion is not only used in first world nations but has also been introduced in developing countries.

To meet the ever-increasing demand of the millennials and environment, denim is undergoing a revolution in terms of aesthetics and availability.

With the arrival of latest denim technology brands like e-indigo, chrome chord, Indie-Jeans, and hybrid chinos the gap is being tackled efficiently.

Arvind Ltd., one of the largest denim producers in India, has implemented The Zero Liquid Discharge (ZLD) technology at their Denim’s Effluent Treatment Plant (ETP), with a capacity to treat 17,500 million liters per day (MLD) of textile effluent.

Moreover, the effluent is fully recycled and used in the process to replace the use of freshwater.

Some of the big brands like H&M as well as online website such as MYNTRA have started take-back programs, if which you can give away your old and unwanted clothes including denim. And in return shoppers get a discount voucher valid for future purchase.

The above-mentioned initiatives to reduce, recycle, reuse are certainly making us more responsible towards the environment.

Big brands are popularizing it and as responsible individuals we should carry it forward by choosing the right denim brand.

With donating part profit to charitable trusts, sustainable denim brands are going beyond the bounds with eco-friendly and ethical manufacturing, building products that last—or, in this case, your new favorite pair of jeans.

We might be reckless now with our habits, however if we introspect what kind of future we would be giving our children, then we will certainly lean towards eco-friendly jeans.

Visit Gartex Texprocess India, a leading textile and garment exhibition in India, held in Pragati Maidan, New Delhi and Jio World Convention Centre, Mumbai, and learn about the latest technology, cutting-edge equipment, materials, and services in the industry.